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Susan Ayoob
Communication. Connection. Content. I've always used the right words to tell your story.

Who's Susan?

I'm a content strategist who uses straightforward, conversational language to create ideal user experiences. Want consumer finance copy that's friendly and helpful? Let's talk. And ask me about that time I said "Who are the Barenaked Ladies?" on national TV.

About

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Work

Susan Ayoob's past content work

Google Generative AI Mexico Spanish

Establishing Generative AI language guidelines for Google in Mexico

Goal: Create guidelines for Google’s Search Generative AI for Mexico. Use Google’s voice and tone while maintaining correct, idiomatic Mexican Spanish to train the LLM.

Goal: Create guidelines for Google’s Search Generative AI for Mexico. Use Google’s voice and tone while maintaining correct, idiomatic Mexican Spanish to train the LLM.

Charles Schwab TDA Digital Welcome

Giving a warm welcome to newly migrated clients from TD Ameritrade to Charles Schwab

Charles Schwab TDA Digital Welcome

Charles Schwab TDA Digital Welcome

Charles Schwab Help me decide

A guided, personalized quiz to help clients choose the right retirement account at Charles Schwab.

Design challenge:We partnered closely with UX Research. People wanted to know we asked some things, so we added “This helps us determine…”, so they understood the rationale behind each question.

Design challenge:We partnered closely with UX Research. People wanted to know we asked some things, so we added “This helps us determine…”, so they understood the rationale behind each question.

Chase Digital Assistant

Creating the friendly, helpful voice and tone for Chase Digital Assistant

Design challenge: Chase Digital Assistant was new and had limited skills. We focused on being helpful when informing people that we couldn’t complete their desired task. The goal was to give them choices, so they wouldn’t feel “stuck”.

Design challenge: Chase Digital Assistant was new and had limited skills. We focused on being helpful when informing people that we couldn’t complete their desired task. The goal was to give them choices, so they wouldn’t feel “stuck”.

Chase Meeting Scheduler

Guiding Chase customers to schedule a meeting

Goal:Give customers the freedom to schedule a meeting with a banker, tailored to their needs.

Goal:Give customers the freedom to schedule a meeting with a banker, tailored to their needs.

Chase Collections Journey

Making the collections journey as painless and easy as possible. The Chase Collections Journey was content-first, and a prime example of adjusting tone for difficult tasks while maintaining the same conversational voice.

Chase Collections Journey

Chase Collections Journey

Chase Safety Deposit Box

This internal marketing project is the perfect example of creative content and design working together to describe a new service.

Chase Safety Deposit Box

Chase Safety Deposit Box

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